29 Apr 2025 - 7 May 2025

April 29, 30, May 1 & 8

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

7 - 15 May 2025

May 7, 8 & 15

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

9 - 16 May 2025

May 9 & 16

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.