Walla Walla Tasting Room Workshop

Join us for a special WISE workshop in Walla Walla!

Description

This workshop is presented over two consecutive mornings. The training sessions cover essential topics such as leveraging your brand, understanding buyer psychology, building rapport and emotional connections, identifying buying signals, and emphasizing sales priorities. Sessions delve into industry mystery shopping insights, codifying sales successes, integrating wine club benefits into guest experiences, and mastering the art of asking for orders and contact information. Attendees brainstorm ways to incorporate these strategies into daily operations, enhancing sales focus and service steps. The comprehensive training aims to equip teams with the skills and confidence needed for successful selling in the wine industry.

Certification Requirements

No certification offered for this workshop.

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This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

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This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

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This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

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Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.

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