Driving Revenue Beyond the Tasting Room

Data Mining & Outreach Strategies Using Email, Phone and SMS

Description

Wineries are struggling with lower visitation, but that does not mean the revenue stops. In this dynamic three hour workshop, learn the fundamentals of data mining and creating effective campaigns. Then, walk through best practices for email, phone, and SMS outreach to drive business even when the tasting room is slow. 

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This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

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