WISE #126 Email Marketing Professional

This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

This course is designed for anyone responsible for managing people or building teams. It is perfect for new managers with limited formal training and experienced managers who need a quick refresher on management basics.

This course is designed for non-financial people who want to understand business financial reports or budgets. It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework. It will also benefit caterers focused on wine country events.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

This course is for anyone who works at a winery in a frontline role; does or wants to do DTC data analysis as part of their job to improve their effectiveness and expand their DTC expertise; current wine industry DTC staff and managers who want to create, analyze, and manage their metrics and dashboards; other winery employees who would benefit by a better understanding of DTC data and metrics; wine retail professionals; also appropriate for those with no industry experience who want to work in wine related

Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.

In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.

Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance an ICP for team members to encourage them towards behavior that will drive the business needs.

Choosing the right technology stack – and vendors in general – can feel overwhelming, but it doesn’t have to be. Join us for a 90 minute workshop where we’ll cut through the confusion and help you build a clear, actionable plan for selecting and implementing the best solutions for your winery. You will walk away with customizable templates to help you distinguish between wants and needs, and clarity to be able to evaluate on price, service and features.

Communicate with confidence, credibility, and authority as a leader. WISE #221 Public Speaking for Managers is a live, virtual course designed for winery managers who must communicate clearly and confidently with customers, teams, peers, and leadership – sometimes without time to prepare.

Build confidence, clarity, and presence in everyday guest interactions. WISE #120 Public Speaking Fundamentals is a highly interactive virtual course designed for winery tasting room and frontline staff who want to feel more confident speaking with guests, colleagues, and small groups.