Upcoming training & events

17 - 18 Jun 2025

Jun 17 & 18

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

18 - 30 Jun 2025

Jun 18, 19, 24, 25, 26, 27 & 30

This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.

18 - 25 Jun 2025

Jun 18, 19, 24, 25

This course is designed for anyone responsible for managing people or building teams. It is perfect for new managers with limited formal training and experienced managers who need a quick refresher on management basics.

Thu 19 Jun 2025

6:00 AM - 8:00 AM (2 hours)

As tasting fees rise, so do guest expectations. This fast-paced, interactive session from WISE will help winery teams fine-tune the behind-the-scenes details and guest-facing touchpoints that create truly memorable experiences.

26 - 30 Jun 2025

Jun 26, 27, 30

This course is designed for non-financial people who want to understand business financial reports or budgets. It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.

9 - 17 Jul 2025

Jul 9, 10 & 17

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

9 - 14 Jul 2025

July 9 & 14

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

15 - 24 Jul 2025

Jul 15, 16, 17 & 24

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

22 - 31 Jul 2025

July 22, 23, 24 & 31

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

Wed 23 Jul 2025

9:00 AM - 12:00 PM (3 hours)

Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance an ICP for team members to encourage them towards behavior that will drive the business needs.

Tue 29 Jul 2025

Jul 29

In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.

30 Jul 2025 - 7 Aug 2025

July 30, 31 & Aug 7

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

13 - 15 Aug 2025

Aug 13 & 15

WISE in partnership with RedChirp have combined efforts to help wineries elevate their communications via text messaging.

19 - 21 Aug 2025

Aug 19 & 21

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

Wed 20 Aug 2025

9:00 AM - 4:00 PM (7 hours)

Join WISE to enhance your tasting room skills!

16 - 25 Sep 2025

Sept 16, 17, 18, 23, 24 & 25

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

Tue 30 Sep 2025

Sept 30

This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices. Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.