Upcoming training & events

29 Apr 2025 - 7 May 2025

April 29, 30, May 1 & 8

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

7 - 15 May 2025

May 7, 8 & 15

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

9 - 16 May 2025

May 9 & 16

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

13 - 22 May 2025

May 13, 14, 15 & 22

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

Thu 15 May 2025

May 15

Join us to delve deep into the art and science of road show events, where you'll gain invaluable expertise to plan, execute, and measure success.

20 - 22 May 2025

May 20 & 22

WISE in partnership with RedChirp have combined efforts to help wineries elevate their communications via text messaging.

20 - 29 May 2025

May 20, 21, 23, 27, 28 & 29

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

Tue 10 Jun 2025

Jun 10

This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices. Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.

17 - 18 Jun 2025

Jun 17 & 18

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

18 - 30 Jun 2025

Jun 18, 19, 20, 25, 26, 27 & 30

This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.

18 - 25 Jun 2025

Jun 18, 19, 20, 25

This course is designed for anyone responsible for managing people or building teams. It is perfect for new managers with limited formal training and experienced managers who need a quick refresher on management basics.

26 - 30 Jun 2025

Jun 26, 27, 30

This course is designed for non-financial people who want to understand business financial reports or budgets. It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.

Fri 27 Jun 2025

Jun 27

In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.

Tue 22 Jul 2025

9:00 AM - 12:00 PM (3 hours)

Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance an ICP for team members to encourage them towards behavior that will drive the business needs.