WISE #111 Tasting Room Professional Certification

This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

Join us for a special WISE workshop in Walla Walla!

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework. It will also benefit caterers focused on wine country events.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

This course is for anyone who works at a winery in a frontline role; does or wants to do DTC data analysis as part of their job to improve their effectiveness and expand their DTC expertise; current wine industry DTC staff and managers who want to create, analyze, and manage their metrics and dashboards; other winery employees who would benefit by a better understanding of DTC data and metrics; wine retail professionals; also appropriate for those with no industry experience who want to work in wine related

Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.

Choosing the right technology stack – and vendors in general – can feel overwhelming, but it doesn’t have to be. Join us for a 90 minute workshop where we’ll cut through the confusion and help you build a clear, actionable plan for selecting and implementing the best solutions for your winery. You will walk away with customizable templates to help you distinguish between wants and needs, and clarity to be able to evaluate on price, service and features.