Catalog

WISE #216 Outbound Phone Sales Management Certification

This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

WISE #116 Outbound Phone Sales Professional Certification

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

WISE #118 Corporate Gifting Professional

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

WISE #112 Inside Sales Professional Certification

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

WISE #220 Mastering Public Speaking

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

WISE #301 Advanced Leadership Coaching

In this leadership workshop, enhance your skills with better coaching and mentoring your team for even better results.

WISE #302 Mastering Incentive Compensation

Thinking about creating or updating your incentive compensation program (ICP)? In this leadership workshop, attendees will learn how to think through and develop or enhance an ICP for team members to encourage them towards behavior that will drive the business needs.

WISE #212 Events Management Certification

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework. It will also benefit caterers focused on wine country events.

WISE #202 People Management

This course is designed for anyone responsible for managing people or building teams. It is perfect for new managers with limited formal training and experienced managers who need a quick refresher on management basics.

WISE #203 Demystifying Finance & Accounting

This course is designed for non-financial people who want to understand business financial reports or budgets. It is ideal for anyone who is managing or controlling costs or who is accountable for financial or team results.

WISE #211 Tasting Room Management Certification

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

WISE #201 Management Core

This comprehensive course is designed to raise the bar for wine industry leaders by sharpening communication and people management skills while building financial acumen. Note: WISE #201 is an opportunity to purchase WISE #202 People Management and WISE #203 Demystifying Finance & Accounting as a package for more cost-effective savings.

WISE #213 Wine Club Management Certification

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

WISE #216 Outbound Phone Sales Management Certification

This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

WISE #205 DTC Metrics Management Intensive

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

WISE #213 Wine Club Management Certification

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

WISE #113 Wine Club Professional Certification

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

WISE #211 Tasting Room Management Certification

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

WISE #111 Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

Walla Walla Tasting Room Workshop

Join us for a special WISE workshop in Walla Walla!

WISE #121 Advanced Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

Paso Robles Tasting Room Workshop

Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.

WISE #112 Inside Sales Professional Certification

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

WISE #121 Advanced Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

WISE #111 Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

WISE #216 Outbound Phone Sales Management Certification

This certification class is designed for current Outbound Phone Sales Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of outbound phone sales best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with outbound phone sales experience who are seeking to expand their role.

WISE #213 Wine Club Management Certification

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

WISE #116 Outbound Phone Sales Professional Certification

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

WISE #211 Tasting Room Management Certification

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

WISE #113 Wine Club Professional Certification

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.

WISE #212 Events Management Certification

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework. It will also benefit caterers focused on wine country events.

WISE #205 DTC Metrics Management Intensive

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

WISE #115 DTC Metrics Team Fundamentals

This course is for anyone who works at a winery in a frontline role; does or wants to do DTC data analysis as part of their job to improve their effectiveness and expand their DTC expertise; current wine industry DTC staff and managers who want to create, analyze, and manage their metrics and dashboards; other winery employees who would benefit by a better understanding of DTC data and metrics; wine retail professionals; also appropriate for those with no industry experience who want to work in wine related

WISE #112 Test Out

WISE #113 Test Out

WISE # 113 Test-Out

WISE #111 Test Out

WISE #101 Test Out

Seasoned wine industry professionals may test out of Wine Fluency #101. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

WISE #220 Mastering Public Speaking

This class is ideal for anyone who wants to master the art of public speaking (or overcome their fears).

WISE #212 Events Management Certification

This certification class is designed for current winery Event Managers (or others who works closely with events) who want to sharpen their existing skills. It will also benefit winery managers seeking a better understand of event best practices and those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework. It will also benefit caterers focused on wine country events.

WISE #113 Wine Club Professional Certification

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.