Tasting Room

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

Join us for a special WISE workshop in Walla Walla!

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.